To celebrate Earth Day, Free People launched the Let the Wildflowers Grow initiative, giving out free packs of wildflower seeds with every purchase (while supplies last). Their mission is to have customers plant them in a place they'd like to see more beautiful. Shoppers are then encouraged to submit pictures of their seed's progress as they grow, to be posted on Free People's BLDG 25 blog. For more info check out their facebook page or their blog site.
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