Simon Fashion Now at King of Prussia

Simon Fashion Now is back for a free two day beauty and fashion event that will offer attendees high energy fashion shows, beauty and style demos, exclusive giveaways and VIP shopping experiences.  While checking out the latest spring fashions, you can enter for a chance to win great prizes like a $250 True Religion gift card, a $250 Armani Exchange gift card, an exclusive fragrance basket valued at $300 from Lord & Taylor and much more. Shoppers can also enjoy hourly fashion shows highlighting the hottest trends in men's and women's fashion available at King of Prussia retailers.

This year, Simon Fashion Now at King of Prussia will host Design Wars, a fashion design competition featuring design students from Drexel University. Be there to see these local designers debut their runway-inspired looks. The winning student will receive a $300 Simon American Express gift card!

On Friday from 6 to 8:30 p.m. enjoy Trends & Friends Night. Come and enjoy body cocktails and massages from L'Occitane, product displays and refreshments from Spanx, a spa bar from Lord & Taylor and much more. There will also be a lively, runway fashion show hosted in the lower level of the Nordstrom Court. Stop by the Lord & Taylor court to support for the Junior League of Philadelphia during a silent auction on Friday evening to benefit the region's leading women's nonprofit volunteer training and community service organization and It's Apple a Day Healthy Living Initiative.

For Saturday, the festivities begin at 12 p.m. in the Plaza side of the mall. Experience hourly runway shows introducing looks from retailers including Neiman Marcus, Lord & Taylor, C. Wonder, Wolford and Tiffany & Co. as well as giveaways from True Religion, Athleta, Swim 'n Sport, Victoria's Secret and more. Get interactive with the Ready, Set, Style challenge which will test the fashion IQ of shoppers through exclusive in-store promotions and special discounts being offered on Saturday for a chance to win exciting prizes and giveaways.

We will also be hosting our own giveaways here on Fashion of Philly, so make sure to check back for details. For more information on Simon Fashion Now in King of Prussia go to KingofPrussiaMall.com or to find out if there's a Simon Fashion Now event happening in your area check out Simon.com/simon-fashion-now.