Queen Latifah reigns as Pantene’s newest brand ambassador. |
“Queen Latifah not only exudes inner and outer beauty, but she is a brilliant business woman who shines in every aspect of her work,” says Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “We believe her strong, playful personality and passion for life resonates with women. Her honest and approachable attitude makes her a perfect addition to the Pantene family. Women really listen to her, her opinion matters.”
The 43-year-old star is no stranger to working with Procter & Gamble, as she is also a spokeswoman for the company's CoverGirl cosmetics brand. Latifah adds,
YES YES YES!! I'm loving it Latifah. Keep doing it up girl. Round of applause and I salute you!“Over the years I’ve learned to be versatile when it comes to beauty and hair. Hair is an extension of who you are. As black women, we express ourselves through our hair so we should have fun with it. But all women worry about keeping their hair healthy so they can enjoy it. I love that Pantene stands for health and that their products deliver on what they promise.”
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