Ford Changes Car Shopping with GoMoto

Car shopping has just gotten even more interactive in the Philadelphia area thanks to your local Quality Ford Plus dealer and GoMoto. This month in the Court of the King of Prussia Mall, you can experience first hand a new cutting, edge technology kiosk from GoMoto in collaboration with Ford Motors. The F-150, Escape, Explorer, Fusion, and Focus will be on display alongside three 47-inch gesture controlled kiosks featuring an interface similar to what you would find on an iPad, iPhone, or Android device.

Now car shoppers can compare and contrast Ford models side-by-side with just the wave of a hand. Customer will be able to see pricing information, navigate through images and learn about a vehicle's interior, exterior, mechanical and safety features.

Picture Courtesy of Ford

After experiencing the kiosks, consumers will be prompted to download the Ford Drive app. Once downloaded, visitors can use the app to unlock any of the vehicles straight from their phone. The GoMoto experience truly sets Ford apart from other automotive displays by providing a self-serve, sales-free environment. Customers can continue their experience by scheduling a test drive using the Ford Drive app at their local Ford dealership, where they'll receive a pleasant and pressure-free shopping trip.

Want to check out the Ford and GoMoto collaboration for yourself? Head over to the King of Prussia Mall Court in the atrium across from the Cheesecake Factory until February. You'll have plenty of time to experience it during the shopping season.