Give #BCAstrength for World Cancer Day

February 4th is World Cancer Day, an annual global milestone spotlighting the role we all play in fighting cancer. Sadly, 1 in 8 women will develop invasion breast cancer in her lifetime and these days everyone knows someone who has been affected by this horrible disease. Today The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign, deeply motivated to finding a cure for cancer, is launching an initiative to raise $24,000 in 24 hours. It's really fun and easy to get involved and all you have to do is share the love on social media.It's really fun and easy to get involved and all you have to do is share the love on social media. Here's how you can participate:

1.       Visit BCAcampaign.com on World Cancer Day (2/4) and create a custom animated video or image (like mine above!) to share a message of support with a friend or loved one.
2.       Share your creation on social with #BCAstrength

3.       For every custom video or image created on BCAcampaign.com and shared on Instagram, Facebook or Twitter with #BCAstrength on World Cancer Day, The Estée Lauder Companies will donate $24 to fund lifesaving breast cancer research through the Breast Cancer Research Foundation (BCRF) with the goal of funding up to $24,000 in 24 hours. This is just one part of The BCA Campaign’s global fundraising efforts to raise $6 million this year.

Let's help them reach their goal today! Remember to encourage others to create and share their own video. Looking forward to seeing everyone's message!