In the Name of Gucci is a memoir from Patricia Gucci, a direct descendants of Guccio Gucci -Patricia's grandfather and founder of the company. She tells the story of growing up as the love child, becoming the first woman in the family to be elected to the Gucci board of directors, and being an heir to one of the world' most iconic brands.
I am most interested in reading this book to learn about her experience growing up with the famous name; also to learn about the challenges of running a major brand and staying true to who you are. You can find it here and read along with me.
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