One of my favorite (former) Kardashian's is launching a collaboration with Boohoo on September 13! Kourtney Kardashian Barker is the brand’s newest ambassador to design on a collection with a focus on sustainability, delivering two capsule collections that have been created in tandem with a journey of investigation into opportunities for creating a more sustainable fashion future.
Working closely with the team at Boohoo, Kardashian Baker developed a 45-piece capsule collection. One of their main focuses was gaining a better understanding of the environmental challenges in the fashion industry. You can watch the entire journey as part of a social content series here, giving you a first-hand account of the experts they met on and off camera, the conversations they had, what they discovered and how this continues to inform the project and the boohoo brand into the future.
“When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet. Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part. There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements.”- Kourtney Kardashian Barker
For more information on the collection and to sign up to hear hear about all things Kourtney and enter for a chance to win the entire capsule wardrobe, click here!
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